Increase your Return On Innovation
LayLine can help your organization navigate the challenging world of innovation to:

  • Improve innovation success rates
  • Realize higher value from successful initiatives
  • Waste less on unsuccessful initiatives
  • Manage knowledge to leverage on future initiatives
Contact Us

Is it time for an innovation check-up?

Managing for innovation is VERY different than traditional management...

and requires VERY different methods, skills and risk tolerances.

6%

of executives are satisfied with their company’s innovation performance1

70-90%

of corporate innovations fail2

52%

of Fortune 500 companies experienced a decline in innovation effectiveness3

75%

of VC-backed start-ups fail4


1 McKinsey & Company
2 Forbes Insights and Harvard Business Review
3 Accenture
4 Harvard Business School study

“The sea finds out
everything you did wrong.”
– Francis Stokes

Innovation isn’t just about product enhancements and cool new technologies. Innovation is also about elegantly solving problems that matter, as you:
  • Create novel business models
  • Construct platforms and networks
  • Integrate products and services

  • Open new channels

  • Offer unique customer experiences

  • Build desirable brands

Innovation done right

LayLine’s rigorous and strategic approach will increase your organization’s innovation capabilities to enhance your:

Competitive Advantage
Competitive Advantage

Innovative organizations:

  • Better understand their customers
  • Integrate multiple types of innovation
  • Are more agile and adaptive
  • Enjoy greater operational efficiency

These differentiators create value in ways that are difficult to replicate.
Enterprise Value
Enterprise Value

Organizations that strategically leverage value creation are better at optimizing the long-term upside of their innovations. Investors reward this competency through more generous valuation premiums.

Revenue Growth
Revenue Growth Companies that continuously innovate:
  • Enjoy first-mover advantage
  • Establish strong brand presence
  • Capture early market share

  • Maintain premium prices

These beneficial positions enable consistent outperformance in revenue and profit growth.
“The pessimist complains about the wind
The optimist expects it to change
The realist adjusts the sails.”
– William Arthur Ward

We’ll help you chart the right course

At LayLine, we understand that true innovation requires buy-in across your organization. That’s why our holistic and rigorous methodology draws on a deep understanding of both innovation best practices and organizational behavior.

Our framework for success can be provided through a customized combination of coaching and consulting with a hands-on partnership approach that includes:

  • Innovation Maturity Assessment: Identify your organization's innovation strengths and weaknesses across key areas, including methodology, culture, and value creation.
  • Leadership Alignment: Facilitate workshops and discussions to align your leadership team on innovation priorities and establish a shared vision for success.
  • Innovation Roadmap Development: Co-create a tailored roadmap that outlines key initiatives, timelines, and metrics for achieving your innovation goals.
  • Implementation Support: Provide ongoing coaching, mentorship, and support to ensure successful execution of your innovation strategy.
  • Education: Provide training and insights to Boards, Executive Teams and/or burgeoning innovation teams
“A ship in harbor is safe,
but that is not what ships are built for.”
– John A. Shedd
Organizations that achieve sustainable and successful innovation master three interrelated capabilities:
  • Optimization of innovative value
  • Application of a robust and innovation-specific methodology
  • Development of an innovation-enabling culture

If you miss, skip or skimp on any of these capabilities you are doomed to struggle with low success rates and subpar return on innovation.

Even successful innovations have left money on the table because they didn’t anticipate and capitalize on the full value their innovation was creating.

Check out our Self-Assessment

Growth through innovation

“…a true captain must pay attention to the seasons of the year, the sky, the stars, the winds, and all that pertains to his craft”
– Plato, The Republic

Effective
Efficient
Economical

It may be a cliché, but at LayLine, we really are passionate about innovation. That’s why we hate to see organizations struggle with the same mistakes and self-defeating strategies that lead to ineffective approaches, insufficient organizational buy-in and sub-optimal results.

Our leadership has more than three decades of experience working with a variety of organizations – from established multinational companies to exciting new start-ups. And we’ve discovered that true, lasting innovation is driven by integrating human-centered design, advanced analytics, enabling technologies and trend analysis. It is this comprehensive approach that propels companies towards growth and prosperity,


Rod Hart
Founder and Principal Advisor
  • Certified Innovation and Entrepreneur Coach
  • Results-oriented healthcare leader
  • Co-founder of two technology start-ups

  • Sales and business development executive

  • Developer of the Growth Through Innovation™ Model

Why are we called LayLine?

  • It’s a sailing metaphor for innovation
  • It’s about reaching your goals
  • It’s about agility and teamwork

Learn more about the metaphor

In sailboat racing, a layline is an imaginary line extending from the objective (typically a racing mark) to indicate the point at which a boat should tack or jibe in order to just clear the mark on the correct side. Laylines change based on a number of factors, including wind direction, wind velocity, the current and obstacles (including competing boats).

We think this serves as a good metaphor for innovation:


  • The mark is a common target for the team but the path there is intangible and constantly fluctuating.
  • Being the first to the mark involves persistent fine-tuning through communication, coordination, hyper-awareness and agility.
  • You seek as much data as possible to inform decisions, but conditions rapidly change so you must also consider “on the water” insights as well.
  • Sometimes you have to “zig” while your competitors “zag”.

Is your organization getting innovation right?

This quick, ten question self-assessment will clarify your innovation profile and show where you are on the course to success.

Self Assessment
“You can’t change the wind, but you can adjust your sails”.
Back to Top